While there are a lot of brands offering sanitization and infection prevention products in India today, only a few stand out when it comes to a balance of formulation, usability, and cost-effectiveness.
Let’s consider a few Purell, Dettol, Lifebuoy, Himalaya and Microwin based on the factors stated above, and gain insights into the comprehensiveness of their products.
Effective disinfection requires at least 60% alcohol content. The most common ones at the moment are hand care products. With an Ethyl Alcohol IP 70% v/v formulation, Microwin creates disinfectants that are better than denatured Alcohol IP used in gel-based sanitizers other brands use, while still staying at par with ethyl-alcohol based hand sanitizers like Lifebuoy and Purell put out.
While all the other brands mentioned manufacture products that are usually only in a few domains (general use being the biggest one), Microwin creates a different product for every use like:
- Hand care
- Skin care
- Surgical care
- Instrument care
Be it Purell, Dettol, Lifebuoy, or Himalaya—these brands spend a lot of money into branding activities and generating marketing hype about their products. This, in turn, adds to the cost of the product.
At Microwin, however, we rely mostly on our industry contacts, the power of word of mouth, and the quality of our products for sales. This allows us to keep our products as cost-effective as possible.